13th November 2018 | Marriott Marquis
Enjoy the unique opportunity to meet hospitality leaders and to share ideas.
09:00 – 09:20
09:20 - 09:25
09:25 – 09:40
Change Table Session 1
09:40 – 10:00
How to have better conversations when networking
We’ve all been there – you’re in conversation at a networking event, things are going nicely and then out of nowhere the awkward silence happens.
And at the same time your mind goes blank, you don’t know what to say and you can sense the other person’s eyes wandering as they look for someone else to talk to.
That scenario sucks and Jordan will make sure you never run out of things to say in conversation.
10:00 – 10:20
Change Table Session 2
10:20 - 10:30
The Sheraton Brooklyn is a 321 key property which opened in 2009, owned by Lam Group. The renovation is expected to be completed in February 2019 A shopping destination since the 1890s, this area has many notable architectural and cultural landmarks. The area around the hotel continues to evolve, with new office & residential towers, as well as a shopping and entertainment center, City Point.
10:30 - 10:40
AC Hotel Seaport
Once a rippling brook, Maiden Lane is one of the most storied streets of Manhattan. 151 Maiden Lane is located at the juncture of the Financial and the Seaport Districts, a rapidly developing enclave of restaurants, retail, and residential all adjacent to the new East River Waterfront Esplanade. Business and leisure travelers will have an upscale urban destination in a great locale.
10:40 - 10:50
Mini boutique hotel NY Exchange will be located in the 20 Exchange Place, a 57-story Art Deco building in the Financial District of Lower Manhattan. Formerly known as the City Bank-Farmers Trust Building, it was built between 1930–1931. It was ultimately sold in 1979. The building remained untouched since that time, what gives us the privilege to work with the historic building in the original Art Deco style.
10:50 - 11:20
11:20 - 11:40
Change Table Session 3
11:40 - 12:10
Creative Spark – Round Up
Our moderator will interview the three Creative Spark presenters for more insights about the projects.
Change Table Session 4
12:30 - 13:15
Rot in the Big Apple? Dark side of New York’s hotel industry
In the city that never sleeps, there has been tremendous growth in hotel supply of late with thousands of rooms added to the local market.
The TOPHOTELCONSTRUCTION database shows 7,120 rooms currently under construction with nearly 3,000 in the planning phase to be ready in the next couple of years.
However, despite average New York room occupancy rates at 85 percent, operators have faced pressure on room rates and experienced declines in revenues. Furthermore, beloved old stores, cafes and even homes are being redeveloped to make way for buildings that house short-stay guests who neither live nor work in New York.
There is increasing demand for hotel rooms in New York City. But with more hotel construction and development in the pipeline, what should investors, developers, operators and owners look out for?
Is there a risk of supply outstripping demand? What can be done to prevent another drop in room rates? Are hotels changing the face of the city too much?
13:15 - 14:15
14:15 - 14:35
Change Table Session 5
14:35 - 14:55
Hospitality Development USA - Big Projects and Big Players
TOPHOTELPROJECTS‘ CEO Rolf W. Schmidt will present the latest facts and figures about the current hotel construction pipeline in the USA and will take a closer look at the pipeline in the New York compared to other cities worldwide. He will also present some masterpiece projects which are currently under construction. Besides a general outlook for the hotel market in the USA, Rolf will give tips which hot hotel brands are worth keeping an eye on.
14:55 - 15:15
Change Table Session 6
15:15 - 15:35
Creating soulful spaces & memories
15:35 - 15:55
Change Table Session 7
15:55 - 16:15
Delivering Superior ROI through Strategic Market Planning
Conducting a proper strategic market planning process aids in defining a hotel’s most valuable target markets, provides many insights necessary to develop the best possible product to attract and win these markets—to include brand, architecture, design, amenities, guest services et al—and informs the messaging and vocabulary most likely to deliver a significant competitive advantage. In this presentation John Fareed will walk you step-by-step through the strategic market planning process, to include two case studies demonstrating that hoteliers who implement the strategic concept of marketing create unique value, competitive advantage, and superior return on investment.
16:15 - 16:35
Change Table Session 8
16:35 - 16:45
Winner Annoucement – Creative Spark
After collecting all votes from the audience we will announce the best project.